How to Price on TikTok, Shopee and Lazada for Maximum Profit with an AI Pricing Tool
Marketplace Solution

How to Price on TikTok, Shopee and Lazada for Maximum Profit with an AI Pricing Tool

Custo Team
March 27, 2026
5 min read

How to Price on TikTok, Shopee and Lazada for Maximum Profit with an AI Pricing Tool

Setting prices for maximum profit in a highly competitive market calls for a Dynamic Pricing system that adjusts instantly to market prices and competitors. Tools like MARGINN from Custocare are designed to analyze your costs and competitor prices and automatically adjust your marketplace selling prices to the optimal level, to attract customers and protect your store's margin as much as possible.

Key MARGINN features for increasing an online store's profit

  • Auto-Price Adjustment: The AI system raises or lowers prices according to conditions you set in advance, so you do not have to watch the screen 24 hours a day
  • Profit Analysis: Automatically calculates each platform's fees and price differences so you can see your true "net profit" before deciding to cut a price
  • Competitor Tracking: Follows competitor moves on the same type of product so your store always has a price advantage
  • Multi-Channel Support: Connect and manage prices on TikTok Shop, Shopee and Lazada at the same time in a single system

Beyond pricing technology, having an intelligent assistant to handle back-office work is just as important. See more on how to apply an AI Agent to reduce the sales workload.